Core Creative Studies provide an exciting, exploratory experience with learning that underpins all future creative practice. 

There is an emphasis on “drawing”, exploring its many forms from representational and technical to experimental and abstract. The Unit helps embed the University’s “holistic” approach to education by stressing that creative practice cannot be separated from the wider culture. Creative thinking sessions are a major part of the curriculum, aiding ideas generation and encouraging lateral approaches to project work. 

A) Creative workshops

• Drawing exercises/workshops, 
• Exploring Methods and Materials through 2D and 3D
• Design principles and elements
• Color theory
• Ideas generation
• Lateral and critical thinking
• Exploring the Creative Process

B) Technical workshops 

• Paint Technologies
• 3d Making
• Printmaking
• Photography
• Digital Media

The “Ecosystem” approach which is a key feature of the University’s philosophy is exemplified strongly in this Unit. Through lectures, seminars, visiting speakers, and educational visits, students gain an understanding of the history and contemporary context of Art, Design, and Media. Their fundamental connection and importance to all aspects of social and cultural activity are explained and discussed.

Examples include analysis of areas such as Film, Advertising, Publishing, Social Media, Artificial Intelligence, and the impact of New Technologies. Important points in Art, Design, and Media history such as the Art and Craft movement, the Bauhaus, Art Nouveau, Minimalism, Pop Art, Post-Modernism, and Globalization are fully explored in a global context.