The Foundation of Art and Design Curriculum is Common for 1st Year students across specializations in Bachelor of Design (BDes) and Bachelor of Visual Arts (BVA) Programmes.
CORE CREATIVE STUDIES
Core Creative Studies provides an exciting, exploratory experience with learning that underpins all future creative practice.
There is an emphasis on “drawing”, exploring its many forms from representational and technical to experimental and abstract. The Unit helps embed the Universities “holistic” approach to education by stressing that creative practice cannot be separated from the wider culture. Creative thinking sessions are a major part of the curriculum, aiding ideas generation and encouraging lateral approaches to project work.
The “Ecosystem” approach which is a key feature of the University’s philosophy is exemplified strongly in this Unit. Through lectures, seminars, visiting speakers and educational visits students gain an understanding of the history and contemporary context of Art, Design and Media. Their fundamental connection and importance to all aspects of social and cultural activity are explained and discussed.
Examples include analysis of areas such as Film, Advertising, Publishing, Social Media, Artificial Intelligence and the impact of New Technologies. Important points in Art, Design and Media history such as the Arts and Craft movement, the Bauhaus, Art Nouveau, Minimalism, Pop Art, Post Modernism and Globalization are fully explored in a global context.
SPECIALIST CREATIVE STUDIES & FINAL PROJECT
During this Unit students will gain a much clearer understanding of the practical, theoretical and professional aspects of specialist areas and use more specialist resources and processes to create, design and make. There will be group project as well as personal projects which encourage creative, innovative thinking and making. The “playful” nature of creative practice is still considered important to ideas generation and embedded within the projects. Students will begin to put in place an online Portfolio using a suitable platform.