Bachelor of Design
Product Design

Product design is the study and application to develop products, services, processes and interfaces. You will create new product lines (consumer and industrial) that serve the people, addressing specific needs, and cater to new markets.

If form, shape, size, utility, and interaction of matter with life interests you, this degree is for you.

What will you study?

Product Development: Product development is multidimensional. It involves

  • Understanding the evolution of design and its spectrum
  • Understanding product attributes, function, and emotion
  • Introduction to design research and Product Analysis – diachronic, synchronic
  • Sustainability in design and its importance
  • Understanding bionics and nanotechnology in design

Material Behavior and Processes

  • Understanding material behavior, their chemical properties
  • The processes applied and limitations
  • Molding, thermoplastics, 3D Printing, Clay, Composites, etc.
  • Variations in strength and structure of each material

Applied Ergonomics

  • the concept of system design in product design
  • Analysis of MME system design
  • how to assess the interface design
  • The human factor in design, body dimensions, and its application in design
  • Design from the viewpoint of biomechanics
  • Work posture analysis
  • Static and dynamic work
  • The visual, auditory, and thermal environment and their impact on the design
  • Universal design for people-with-disabilities 

Product Interface Design

  • Focusing on the study of form and function and ergonomic requirements
  • Developing interfaces and different interactions
  • Understanding of user-centered participatory design
  • Prototyping techniques.

Semantics: In this module, different theories of product semantics are taught focussing on a logical design approach to come to a meaningful product.

  • Taxonomy of objects as an analytical as well as a generative tool
  • The influencing factors for product form are modeled to include the concept of product identity.
  • The approach is used to discuss new issues faced in the global markets and ends by suggesting how bi-cultural identities can be consciously developed through product form.

Design Management: This module will enable students to have designer and entrepreneurial attributes

  • How to set up a design office/ start-up
  • Marketing and branding, funding, legislative procedure, financial and government policies
  • professionalism and ethics, management of design process, patents and IP registrations

Craft Appreciation: This module helps students to work and understand the culture from the grassroots level of artisans and craftsmen.

  • Craft as a means to explore material, process, and form
  • Study of Form ceramics, bamboo, stone, wood, and other material
  • Indian craft traditions with design intervention and its application for contemporary society

Design Research: In this module, students do extensive research and present an insightful report. With continuous engagement with their professors and industry, they explore and apply new solutions, new materials, and media.

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