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In a world driven by data, business analytics has emerged as one of the most essential skills for aspiring leaders and entrepreneurs. Businesses, large and small, are increasingly reliant on data to make informed decisions, predict trends, and gain a competitive edge. Recognizing this demand, forward-thinking academic programs, such as the Makers BBA in Entrepreneurship at Rishihood University and the B.Tech in Business Analytics in collaboration with KPMG, are paving the way for the next generation of leaders. These programs integrate foundational knowledge with advanced tools to equip students with the capabilities to navigate the complexities of the modern business landscape. But what does business analytics have to do with today’s markets? Let’s find out.
The global appetite for data-driven decision-making is evident from the explosive growth of the data analytics market. As of 2023, the market was valued at a staggering $307.52 billion, with projections indicating it will surpass $655 billion by 2029. This meteoric rise underscores how businesses increasingly rely on analytics to gain a competitive edge. Companies across industries are leveraging data to streamline operations, understand consumer behavior, and predict market trends.
Further highlighting this trend, 97.2% of businesses are actively investing in big data and AI, creating unparalleled opportunities for professionals equipped with expertise in business analytics. The Makers BBA in Entrepreneurship ensures students are well-versed in this field from the very first semester, preparing them for an industry with immense potential.
The demand for data-driven decision-making is reshaping the job market. Between 2023 and 2027, as many as 1.4 million new jobs are expected to emerge in data science and analytics. Organizations that effectively harness analytics are not just future-proofing themselves—they’re thriving. Research indicates that businesses leveraging data analytics are 21% more profitable than their competitors.
These trends make pursuing programs like the Makers BBA or the B.Tech in Business Analytics, developed with KPMG, highly rewarding. Graduates of these programs can enter roles that are critical to business success, commanding impressive salaries and contributing to data-driven innovation.
At its core, business analytics is the practice of using data to drive business decisions. It involves collecting, processing, and analyzing data to generate actionable insights that help organizations optimize operations, improve customer experiences, and increase profitability. Unlike traditional business practices, which often rely on intuition, business analytics emphasizes an evidence-based approach to problem-solving.
The discipline encompasses various domains, including finance, marketing, supply chain, and operations, making it indispensable for any entrepreneurial venture. By mastering business analytics, students learn to bridge the gap between raw data and strategic decision-making—a skill that’s highly valued across industries.
Business analytics can be broadly categorized into four types:
Focuses on understanding historical data to identify trends & patterns. It answers questions like, “What happened?” and provides a foundation for further analysis.
Building on descriptive insights, diagnostic analytics delves into the reasons behind certain trends or outcomes. It helps answer, “Why did this happen?”
This involves using statistical models and machine learning algorithms to forecast future outcomes. Predictive analytics helps businesses prepare for potential scenarios, answering questions like, “What is likely to happen?”
The most advanced form of analytics, this type recommends specific actions to achieve desired outcomes. It answers, “What should we do?” and often involves advanced technologies like artificial intelligence.
The Makers BBA introduces students to these types of analytics right from the first semester, ensuring a solid foundation that can be applied across entrepreneurial ventures.
While the terms business analytics and data analytics are often used interchangeably, they differ in focus and application. Data analytics primarily revolves around processing and analyzing raw data, whereas business analytics uses these insights to solve specific business problems and guide decision-making.
For instance, a data analyst might identify that online sales peak during certain hours. A business analyst, however, will leverage this insight to recommend marketing strategies, inventory adjustments, or promotional campaigns to capitalize on this trend. The B.Tech in Business Analytics at Rishihood University—developed in collaboration with KPMG—offers students a deep dive into both disciplines, ensuring they understand the technical and business dimensions of analytics.
At Rishihood University, the Makers BBA program has positioned business analytics as a cornerstone of its curriculum. The subject is introduced in the very first semester under the course “Introduction to Business Analytics & Data Science.” Here’s an overview of what students can expect:
Meanwhile, the B.Tech in Business Analytics, designed with KPMG, takes a more technical approach. Its syllabus includes:
These programs not only teach analytics but also emphasize its entrepreneurial applications, preparing students to launch ventures that thrive on data.
The scope of business analytics is vast and ever-expanding. Organizations across industries—from healthcare and finance to e-commerce and manufacturing—are investing heavily in analytics to drive innovation and efficiency. Key areas where analytics is making an impact include:
With the global market for business analytics expected to grow exponentially, graduates with expertise in this field are highly sought after. Programs like the Makers BBA and B.Tech in Business Analytics ensure students are well-prepared to seize these opportunities.
Professionals skilled in business analytics command impressive salaries due to the high demand for their expertise. Entry-level roles, such as business analysts or data analysts, typically offer packages ranging from ₹4-8 LPA in India, with significant growth as one climbs the career ladder. Senior roles, such as data scientists or analytics managers, can earn upwards of ₹20 LPA.
Graduates of Rishihood University’s B.Tech in Business Analytics benefit from the program’s 100% placement assistance, extensive industry network, and collaborations with leading companies.
For those eager to deepen their understanding of business analytics, the following books are invaluable resources:
By Thomas H. Davenport and Jeanne G. Harris
Explores how analytics drives competitive advantage.
By Dimitris Bertsimas: A comprehensive guide to leveraging analytics for business success.
By Cole Nussbaumer Knaflic
Focuses on effective data visualization techniques.
By Foster Provost and Tom Fawcett
Provides an introduction to data science concepts and their business applications.y to happen?”
These texts complement the rigorous academic resources provided in both the Makers BBA and B.Tech programs.
The applications of business analytics are as diverse as the industries it serves. Some key areas include:
Both the Makers BBA and B.Tech in Business Analytics encourage students to apply their learning to real-world scenarios, offering internships, capstone projects, and industry collaborations.
The synergy between technology and business analytics is undeniable. The B.Tech in Business Analytics, with its focus on emerging technologies like AI, ML, and blockchain, provides a robust platform for students to thrive in data-driven roles. Meanwhile, the Makers BBA integrates analytics with entrepreneurship, empowering students to build ventures that leverage data for innovation and growth.
In 2025, the demand for business analytics expertise will only grow, making it a critical skill for aspiring entrepreneurs and business leaders. Programs like the Makers BBA in Entrepreneurship and the B.Tech in Business Analytics at Rishihood University provide the perfect launchpad for those eager to excel in this dynamic field. By combining a comprehensive curriculum with real-world applications, these programs equip students with the tools to lead in a data-driven world.
Whether it’s understanding customer behavior, optimizing operations, or forecasting trends, business analytics is the key to unlocking success in the modern business landscape.
Data analytics processes and analyzes raw data, whereas business analytics uses these insights to solve specific business problems and guide decision-making.
More than 1.4 million new jobs are expected to emerge in data science and analytics. Research indicates that businesses leveraging data analytics are 21% more profitable than their competitors.
These trends make pursuing programs like the Makers BBA or the B.Tech in Business Analytics a great career option
Entry-level roles in business analytics offer packages ranging from ₹4-8 LPA in India
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