Prof. (Dr.) Kirti Dutta

Dean Research, Research Cell,
Dean and Professor, School of Entrepreneurship

Prof. (Dr.) Kirti Dutta is a Tedx speaker with over 28 years of rich experience in corporate and academia.

She has helped manage and build processes in institutions of higher learning during her career.

With a Ph.D. in Management (consumer behavior, branding and communication), she holds Masters in Business Administration.

Her areas of interest include – Brand Management, Consumer Behavior, Integrated Marketing Communications, Marketing of Services, Digital Marketing, Neuro Marketing etc.


Total Publications (95)
57 papers published and 38 publications in Conference proceedings
ABDC Publications: 16 (2A; 3B and 11C)

Citations: 1201, h-index =14; i10-index = 16 (Google Scholar)
RG Score = 526.7; higher than 88% of RG Members and higher than 93% of RG members related to Marketing

Books published:
Brand Management – Principles and Practices – 2nd Edition, Oxford University Press
Services Marketing – Text and Cases – 2nd Edition, Oxford University Press
Integrated Marketing Communications, Oxford University Press

Co-edited book on: Entrepreneurship Learning and Development for CEGR.

She promotes research by being a PhD supervisor and examiner for many universities. She has also conducted a number of FDPs for faculty of renowned institutes and MDPs for Maharatna and Multinational companies.

She is the founding Editor for International Journal of Entrepreneurship and Startup Ventures and reviews papers for a number of international journals (ABCD, Scopus indexed).

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