Dr Mridula Dwivedi did her PhD from IIT Kanpur. She has 13 years of teaching experience. She held the position of the Program Director for M.Sc at Oxford Brookes and Lancaster University programs in India. Her work was awarded as the best portfolio for teaching and learning by the Oxford Brookes University. She earned a Certificate in Teaching from the Lancaster University. She has published her papers in  International Journal of Contemporary Hospitality Management, Research Methods for Business Students, Asian Education and Business Studies, Information Technology and Tourism among others. She has presented papers at IIM Lucknow, EuroCHRIE Leeds, University of Modena, Italy etc. She is a reviewer with the International Journal of Contemporary Hospitality Management. She has a gold medal for standing first in MA Economics at Banasthali Vidyapith. Her research interest focuses on the use of social media in business.

She also maintains a travel blog and visited 32 countries to date. In her blogging/social media capacity she has worked with Spain Tourism Board, Tourism Authority of Thailand, Jordan Tourism Board and companies like Singapore Airlines, Air Arabia, Taj Safaris etc.