Dr. Siva K. Balasubramanian

Illinois ims of Tech
Prof, Illinois Technology
Harold L Stuart Endowed
Chair in Business
sivakbalas@stuart.iit.edu

Dr. Siva Balasubramanian

Illinois ims of Tech
Prof, Illinois Technology
Harold L Stuart Endowed
Chair in Business

Siva K. Balasubramanian serves as Associate Dean and Professor of Marketing at Illinois Tech’s Stuart School of Business. He also holds the Harold L. Stuart Endowed Chair in Business, and serves as the Director of Stuart School’s Management Science and Analytics Programs and Faculty Review.

His career as a manager, educator, and academic administrator includes service at multiple institutions. He has taught at the University of Iowa, University of Alberta, and Maastricht School of Management. Prior to joining the Stuart School of Business, he served as Henry J. Rehn Professor at the College of Business, Southern Illinois University, Carbondale.

Before entering academia, Balasubramanian worked for several years as a marketing/sales executive. In addition to teaching undergraduate, master’s, and doctoral courses on campus, he frequently conducts business seminars for senior corporate executives in the United States and abroad. Additionally, he serves as a business consultant to clients ranging from large corporations to government agencies.

Balasubramanian is the recipient of the prestigious Fulbright Research Chair award, in addition to several competitive research grants. He serves as a member of the editorial board at leading journals (Journal of Advertising and International Journal of Advertising) and regional editor for North America for the British Food Journal.

His research interests focus on artificial intelligence, social media, marketing communications (with an emphasis on product placements and public policy issues), diffusion of new product innovations, and advanced research/measurement tools in marketing. His published work is interdisciplinary and integrates the marketing perspective with other disciplines such as finance, management, production/operations, communication, psychology, agricultural economics, supply chains, finance, or healthcare .

His work has appeared in leading academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Strategic Marketing, Journal of Business Ethics, Information & Management, Journal of Advertising, International Journal of Advertising, Journal of Consumer Affairs, International Journal of Production Research, International Journal of Consumer Studies, Journal of Agricultural and Resource Economics, Journal of Forecasting, and Journal of Personality Assessment. His research has received funding from private foundations, nonprofits, business firms, and state agencies.

Education

  • Ph.D., State University of New York at Buffalo, Marketing
  • M.B.A., Osmania University, Marketing
  • B.S., Osmania University, Mathematics, Physics, and Chemistry

Research Interests

  • Consumer Information Search
  • Marketing Communications (e.g., Product Placements)
  • New Product Diffusion
  • Advanced Measurement Methods
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