Prof. Nidhi Bhatia

Nidhi Bhatia is an experienced marketing academic and researcher, currently serving as an Assistant Professor in the School of Entrepreneurship at Rishihood University. Her academic and research interests include Consumer Behaviour, Social Marketing, Digital Marketing, Marketing Analytics, AI in Marketing, Sustainability, Entrepreneurship, and technology-driven market transformation. She has presented her research at reputed international platforms, including the World Social Marketing Conference in Cali, Colombia, the Society for Judgment and Decision Making Conference in New York, the University of Otago, New Zealand, and the University of Bahrain. She has published several research papers and actively participates in academic workshops, seminars, and professional development programs. Her teaching and research approach combines academic depth with practical relevance, with a strong focus on digital transformation, AI-enabled marketing practices, consumer insights, meaningful learning, and socially relevant marketing scholarship.