Prof. (Dr.) M. Chitra
School of Entrepreneurship
chitra.m@rishihood.edu.in
About
Dr. M. Chitra is Associate Professor at the School of Entrepreneurship, Rishihood University, with over two decades of experience in higher education and institutional leadership. A PhD in Management and Certified Entrepreneurship Educator, she mentors student ventures and strengthens industry–academia linkages. Her research spans entrepreneurship, women entrepreneurs, innovation, HRM, and sustainability. She has published extensively in Scopus- and ABDC-indexed journals and received the Guru Prashamsa Award (2024).
Work Experience
Associate Professor, School of Entrepreneurship, Rishihood University, Sonipat, Haryana
Visiting faculty in SRM University -Andhra Pradesh (2020-2021)
Head, Department of Innovation and Entrepreneurship, Faculty of Management, SRM University (2017- 2020)
Assistant Professor, Faculty of Management, SRM University (2008 -2017)
Lecturer, Bharath Institute of Management, Thanjavur as Head of the Department. (2002, -2008)
Chola Computer Institute, (Affiliated to Bharathidasan University), Tamil Nadu (1996 - 2002)
Education
B.Sc
MBA
Ph.D.
Bharathidasan University, 1995
First Class from Bharathidasan University (2001)
SRM University, 2015
Research Areas
Entrepreneurship, Marketing and HR
Awards & Recognitions
Prestigious “GURU Prashamsa Award” 2024 from Rishihood University
Gold - Global Jury award 2021 for evaluating high number of students startups from Wadhwani Global University since 2022.
Resource person at the Innovation, Design and Entrepreneurship (IDE) Bootcamp for for PM Shri School Teachers, organised by the AICTE - Ministry of Educations Innovation Cell (MIC) in collaboration with SIC School Innovation Council and Department of School Education and Literacy (DoSE&L)
Further Additions
1.
Women entrepreneurs with reference to beauty clinics in Chennai, LAP Lambert Academic Publishing (2015-07-09)
SBN-13: 978-3-659-74528-7, ISBN-10: 3659745286.
2.
“Women in beauty clinic industry”, Women entrepreneurship – Issues and Challenges, Sai publications.
Page Number: 139 – 141.
3.
Published chapter on “Management of Stress among Bank professionals” in “Changing Role of Banks: A Global Perspective” Published by Allied Publishers Pvt Ltd
pp. 151 – 159.
4.
Published chapter on “Customer Relationship Management through Customer service Excellence” in “Strategic Management Approach: Opportunities and challenges for Indian Corporates” Published by Scitech Publications (India)
Pvt Ltd., pp. 189 – 192.
5.
Published a chapter on “A study on women entrepreneurs in Beauty clinics for Building success” in “Revitalizing Global business: Issues, Approaches and Strategies” published by ManiBharathi Publishers.
pp. 90 – 92. ISBN: 810222211
6.
Published chapter on “A study on women entrepreneurs in beauty care services” in “Emerging trends in Management towards sustainable development” Published by Allied Publishers Pvt. Ltd.,
pp. 63
Others
Strengthening Haryana’s Entrepreneurial and Industrial Innovation Ecosystem: Assessment and Policy Way Forward, Submitted to Haryana state Government
