City Branding is an impact-research initiative at Rishihood. We engage with public leaders, businesses, institutions, and local landmarks to create and celebrate the brand of Sonipat.

City branding promotes the economic, political, and cultural values in the cities, focusing on the quality of place,  history,  lifestyle, the standard of living, and culture as assets in cities. Our initiative combines research and action to find out best practices for city branding. We are developing Sonipat as a model so that we can then work with like-minded initiatives in other cities.