Bachelor's Program in
Business Analytics
in association
with KPMG in

Dive into Rishihood University’s Business Analytics Bachelor’s Program, co-created with KPMG, for academic excellence and real-world expertise. Acquire international exposure, learn from industry experts, tackle real business problems, and enjoy one-on-one interactions. Industry internships and applied research opportunities await you!


4 years




Grade 12




3.7 LPA


Dive into the Bachelor’s Program in Business Analytics at Rishihood University, co-created with KPMG in India, designed to offer a blend of academic excellence and real-world expertise.

Program Highlights

Embrace the data revolution and start shaping tomorrow with Rishihood’s Business Analytics program in association with KPMG India where your journey to becoming an indispensable asset to the future of business begins.

Industry Orientation with trainers from KPMG in India

Real World Application and Case Based Studies

Career Development Support

Applied Research Opportunities

Capstone Projects

Internship Opportunities

Soft Skills Training

Industry Certification

Faculty and Mentors

Gain invaluable insights and fresh perspectives from industry veterans to broaden your understanding of the analytics landscape.

Prof. (Dr.) Kirti Dutta

Dean Research, Research Cell,
Dean and Professor, School of Entrepreneurship

Dr. M. Chitra

School of Entrepreneurship

Dr. Kavita Gupta

School of Entrepreneurship


Senior Consultant, KPMG in India

Varsha Pai

Senior Consultant, KPMG in India

Kaushik Swaroop

Consultant, KPMG in India

Bharat Sharma

Consultant, KPMG in India

Pranab H Das

Consultant, KPMG in India


Delve into the Layers of Our Curriculum Unfolding for a Comprehensive Learning Experience.

Tools: Excel, Python, R, Tableau, Power BI, MySQL, SAS, Orange 3, MongoDB, Hadoop, Spark

  • Semester I
  • Semester II
  • Semester III
  • Semester IV
  • Semester V
  • Semester VI
  • Semester VII
  • Semester VIII

Semester I

  • Science of Living
  • Understanding India
  • Global Grand Challenges
  • Professional Communications
  • Leadership Colloquium 1
  • Introduction to Businesss Analytics & Data Science
  • Business Calculus and Linear Algebra
  • Principles of Management & Organisational Behavior
  • Introduction to Financial Accounting

Case Studies

  • Understanding the application of Business analytics in E-commerce industry
  • How OTT platforms use Business Analytics

Semester II

  • Environment and System Thinking
  • Technology and Society
  • Indian Policy
  • Introduction to Statistics & Probability
  • Leadership Colloquium 2
  • Community Engagement
  • Advanced Excel for Business
  • Programming Fundamentals for Analytics
  • Finance for decision making
  • Introduction to Research
  • Optional Global Immersion Program

Case Studies

  • Cab Booking Data Analysis
  • Food Delivery App Analysis

Semester III

  • Python Programming
  • Database Management systems
  • Data Science and Inferential Statistics using Excel
  • Cost and Management Accounting
  • Human Resource Management
  • Operations and Supply Chain Management
  • Marketing Management
  • Economics

Case Studies

  • Sales Data Analysis
  • Employee Engagement Optimization
  • Hotel Booking Data Analysis
  • Customer Personality Analysis

Semester IV

  • Data Structures
  • Statistics with R
  • Spreadsheet models for Business Decision Problems
  • Corporate Finance
  • Corporate and Global Law
  • Consumer Behaviour
  • Summer Internship

Case Studies

  • Books Rating Analysis
  • Hardware Equipment Sales Analysis
  • Inventory Management
  • OTT Data Analysis

Semester V

  • Integrating Marketing Communciations
  • AI for Business
  • Predictive analysis for Business Forecasting
  • Data Exploration & Visualization
  • Stochastic modelling
  • International Business
  • Entrepreneurship & Innovation
  • Business Research Project I

Case Studies

  • Covid Dashboard Creation
  • Dashboard Creation
  • Marketing Campaign Analysis
  • Olympic Data Analysis and Dashboard creation
  • Manpower Need Prediction
  • Marketing Campaign Analysis
  • Building Optimization Models for Manufacturing Industry

Semester VI

  • Machine Learning for Business
  • Advanced Analytics – Big Data, Cloud Computing
  • Optimization Analytics and Predictive Modelling
  • Brand Management
  • Professional Ethics in Digital Age
  • Strategic Management
  • Change Management
  • Business Research Project II

Case Studies

  • Employee Salary Prediction
  • Marketing Strategies for Bank Data
  • Spillage Prediction in Construction
  • Customer Sales Analysis

Semester VII

  • Blockchain for Managers
  • Financial Analytics
  • Marketing Analytics
  • People Analytics
  • Time Series Analysis for Business
  • Business Research Methods
  • Industrial Training / Internship

Case Studies

  • Loan Default Prediction
  • Customer Segmentation on Hospitality Data
  • Flight Price Prediction
  • Image Classification and Reduction
  • Predicting Customer Lifetime Value of Supermarket
  • Credit Card Spend Analysis
  • Research Training Program with Taylor & Francis (optional)

Semester VIII

  • Fraud Analytics
  • Web & Social Media Analytics
  • Operations and Supply Chain Analytics
  • Prescriptive Analysis for Business Forecasting
  • Risk Analytics
  • Thesis

Case Studies

  • Sentiment Analysis on Online Feedback Data
  • Scrapping Data from Flipkart
  • Scrapping Reviews from E-Commerce Website and Performing Text Analytics
  • Fraud Transaction Prediction
  • Building Supply Chain Dashboard

Prof. (Dr.) Kirti Dutta
Dean, School of Entrepreneurship
Dean Research,Rishihood University

Dean’s Message

Welcome to a journey of growth at Rishihood University!

In today’s digital era, data drives business decisions. Analytics extracts actionable insights, enabling informed decisions and sustainable growth. Our Entrepreneurship School offers a cutting-edge program, led by industry experts, blending theory with real-world applications. With hands-on projects and vibrant campus life, we prepare students for success in the competitive job market. 


Explore Frequently Asked Questions about Our Bachelor’s Program in Business Analytics.

Who should join this course?

The undergraduate degree program in business analytics is suitable for a wide range of individuals who have an interest in leveraging data to drive business decisions. Here are some profiles of individuals who might benefit from joining this course:

  • Aspiring Data Analysts: If you have an interest in working with data to extract insights and support decision-making processes within organizations, this course would provide you with the necessary skills and knowledge to pursue a career as a data analyst.
  • Business Students: Students who are interested in business management, marketing, finance, or related fields can benefit from this course by gaining valuable skills in analyzing data to make informed business decisions. Understanding how to interpret data can enhance your ability to excel in various business roles.
  • Technology Enthusiasts: Individuals with a passion for technology and data-driven solutions can find this course appealing. Whether you’re interested in data visualization, machine learning, or predictive analytics, this program can equip you with the tools to delve into these areas.
  • Career Changers: If you’re considering transitioning into a career that involves data analysis or business intelligence, this course can serve as a valuable foundation. Whether you’re coming from a different industry or have a non-technical background, this program can help you develop the necessary skills for a successful transition.
  • Entrepreneurs: Those interested in starting their own business ventures can benefit from understanding how to use data to identify market trends, analyze customer behavior, and optimize business strategies. This course can provide valuable insights into leveraging data for entrepreneurial success.

Overall, this course is designed for individuals who are curious about the intersection of data and business and are motivated to harness the power of analytics to drive organizational success.

What are the advantages of joining this course?

  • High Demand for Skills: In today’s data-driven world, there is a growing demand for professionals with expertise in business analytics. By completing this course, students position themselves for exciting career opportunities in various industries where data analysis is crucial.
  • Versatile Skill Set: This program typically covers a wide range of topics, including data analysis, statistics, programming, and business strategy. Graduates will acquire a versatile skill set that can be applied across different domains, such as marketing, finance, operations, and supply chain management.
  • Competitive Advantage: With the proliferation of data, businesses are seeking individuals who can translate data into actionable insights to gain a competitive edge. By obtaining expertise in business analytics, students differentiate themselves in the job market and increase their attractiveness to employers.
  • Decision-Making Skills: Business analytics programs emphasize the use of data to inform decision-making processes. Students learn how to gather, analyze, and interpret data to make informed business decisions, which is a valuable skill in any professional setting.
  • Hands-On Experience: This program incorporates practical, hands-on learning experiences, such as case studies, projects, and internships. These opportunities allow students to apply theoretical concepts in real-world scenarios, gaining valuable practical experience.
  • Industry-Relevant Curriculum: This program is designed in collaboration with industry experts to ensure that the curriculum aligns with the latest trends and technologies in the field. Students learn industry-standard tools and techniques, preparing them for success in the workforce.

What career opportunities are available after the completion of this course?

Completing an undergraduate degree program in business analytics opens up a wide range of career opportunities across various industries. Here are some of the potential career paths available to graduates:

  • Data Analyst: Data analysts are responsible for collecting, processing, and analyzing data to extract insights and inform business decisions. They work with databases, statistical software, and data visualization tools to interpret data and communicate findings to stakeholders.
  • Business Intelligence Analyst: Business intelligence analysts focus on analyzing internal and external data to identify market trends, track key performance indicators, and support strategic decision-making within organizations.
  • Data Scientist: Data scientists leverage advanced analytics techniques, machine learning algorithms, and programming skills to uncover patterns, predict future trends, and develop data-driven solutions to complex business problems. They work with large datasets to extract actionable insights and build predictive models.
  • Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes to help organizations understand their target markets and make informed marketing decisions.
  • Financial Analyst: Financial analysts analyze financial data, market trends, and economic indicators to assess the performance of investments, evaluate risks, and provide recommendations to investors or financial institutions.
  • Operations Analyst: Operations analysts focus on optimizing business processes, improving efficiency, and reducing costs within organizations.
  • Supply Chain Analyst: Supply chain analysts analyze data related to inventory levels, logistics, and distribution networks to optimize supply chain operations and ensure efficient delivery of goods and services.
  • Consultant: Business analytics graduates may work as consultants, either independently or for consulting firms, advising organizations on data-driven strategies, process optimization, and performance improvement initiatives.
  • Entrepreneur: Some graduates choose to start their own businesses or work as freelancers, applying their business analytics skills to identify market opportunities, analyze customer behavior, and optimize business processes.

What is this eligibility criteria for this course?

  • Students require a minimum of 50% or 5 CGPA in Grade 12 or equivalent qualifying examination from any recognized board.
  • Students must submit any of the following aptitude test scores: RSAT / SAT / ACT / CUET.

*Students can directly apply through their SAT scores. Rishihood University’s DI Code for SAT applicants is 9208. All applicants applying with the SAT score need to upload their official transcripts on the Rishihood Application Portal.

What are the ways in which a student can exit this program?

Students can exit the course at the end of the following years with:

  • First year- Award of Certificate
  • End of Second Year – Award of Diploma
  • End of Third Year – Award of Bachelor Degree
  • End of 4 years – Award of Honours Degree

What is the eligibility criteria for getting the honors degree?

Completing the 4 year course as per NEP norms.

Are there any scholarships available?

We believe in the power of entrepreneurship to create the India of our dreams. If you are ready to build something for the country, we are ready to remove all financial barriers. Up to 25% tuition scholarship for:

  • Bharat Ki Beti: Girl students from the Indian Hinterland wanting to be a pioneer
  • Fauji Kid: Children from the armed forces who demonstrate business acumen
  • Vanvaasi Dreamer: Students from tribal communities who aspire a high-quality education
  • Distant Doer: Students from remotest areas like Andaman, Lakshadweep, and border areas
  • Khiladi: Sports achievers who make their families and country proud
  • Dexter, the Child Genius: Science and technology geniuses who want to make it big in business
  • Teenage Lalaji: Child prodigy in a small enterprise wanting to become a large enterprise
  • Front Bencher: Academic achievers who want to remain at the top of their studies
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